The eXperience Factor

The marketing mix – the four P’s that are hammered into every aspect of our business lives. Product, Promotion, Price and Place – the balance of which differs wildly company to company. There is, however, one thing they all have in common – the marketing mix should sustain a competitive advantage leading to long-term growth and profitability.

The digital revolution introduced significant changes to the way we do business and the value of face-to-face time has increased exponentially. Connections, experiences and engagement are the buzzwords of the day.

And it make sense, consumers are no longer passive recipients of messages. Once they’ve chosen to engage, they become brand ambassadors, spreading your message as far and wide as their LinkedIn connection chains.

Building engaging experiences suddenly becomes hugely important to the marketing mix and official hospitality offers a solution. Whether used for client meetings, staff recognition or reward programmes, more and more companies are adding fully inclusive sporting experiences to their company’s strategy. With increasing flexibility in table sizes and tiered packages, traditional dining experiences with Champagne or grazing-style menus – there really is something for everyone.

If hospitality isn’t currently integrated within your company’s marketing mix or doesn’t form part of any staff recognition and reward programme perhaps, as 2016 draws ever nearer, now is the time to re-evaluate.


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